Skip to main content
Margin Owl

Terms of Service

Effective: March 25, 2026
Last updated: March 25, 2026

These Terms of Service ("Terms") govern your access to and use of the Margin Owl website, the Margin Owl Shopify application, and any related pages, dashboards, reports, documentation, release notes, changelogs, content, and services that link to or reference these Terms (collectively, the "Services").

By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

1. Who we are

The Services are operated by Margin Owl LLC ("Margin Owl," "we," "us," or "our").

Contact: admin@marginowl.com
Address:
5021 Vernon Ave S, Suite #136
Minneapolis, MN 55436

Margin Owl is an independent company. We are not affiliated with, endorsed by, or sponsored by Shopify Inc. Shopify is a third-party platform provider and is not responsible for the Services or their content.

1A. Definitions

For purposes of these Terms:

"Shopify" means Shopify Inc. and its affiliates.

"Merchant Data" means information made available to Margin Owl through Shopify APIs or other merchant-authorized integrations relating to a merchant's store, business, products, pricing, promotions, inventory, orders, customers, or other store operations, to the extent applicable.

2. Acceptance of these Terms

By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

You represent that you are at least 18 years old or the age of majority in your jurisdiction, have the legal capacity to agree to these Terms, and, if you use the Services on behalf of a business, have the authority to bind that business to these Terms.

3. Changes to these Terms

We may update these Terms from time to time. The "Last updated" date above indicates when the latest version was updated. If we make material changes, we may provide notice by updating the Services or as otherwise required by law. By continuing to use the Services after updated Terms become effective, you agree to the revised Terms.

4. Services access and acceptable use

You may use the Services only for lawful purposes and in accordance with these Terms.

You agree not to:

  • interfere with or disrupt the Services or their security;
  • attempt to gain unauthorized access to the Services, servers, or related systems;
  • use the Services to transmit malware, spam, or unlawful material;
  • scrape, crawl, harvest, or use automated means to extract data from the Services except as permitted by law or with our prior written permission;
  • copy, reproduce, distribute, or exploit the Services or their content except as expressly permitted by these Terms.

If any portion of the Services requires credentials, beta access, a restricted login, app installation, or a connected third-party account, you are responsible for maintaining the confidentiality of your access information and for activity under your access.

You represent that you are authorized to connect any Shopify store or other third-party account you use with the Services and to grant any permissions or access reasonably required for the Services to function.

4A. Additional terms for Shopify app users

If you install or use the Margin Owl Shopify app:

(a) Margin Owl is an independent developer and service provider. Shopify is not a party to these Terms and, to the maximum extent permitted by law, is not responsible or liable for the Services.

(b) Margin Owl, and not Shopify, is responsible for the operation, maintenance, support, and content of the app.

(c) By installing the app and granting requested permissions, you authorize Margin Owl to access and process Merchant Data reasonably necessary to provide the Services.

(d) Margin Owl requests and uses only the scopes and permissions reasonably necessary to operate the Services.

(e) The app provides informational pricing and promotion analytics only. It does not constitute financial, pricing, accounting, tax, legal, or business advice.

(f) The app does not automatically change your prices, discounts, or promotions unless you separately enable and expressly approve a feature designed to do so, if offered.

(g) You are solely responsible for verifying important information before acting on it, and for your pricing decisions, promotions, customer-facing claims, compliance obligations, and business outcomes.

(h) You will maintain accurate store configuration and data and ensure you have all rights, permissions, notices, and consents necessary to connect your store and provide Merchant Data.

(i) You will not use the Services to coordinate pricing or promotions with competitors, exchange competitively sensitive information improperly, or otherwise violate antitrust or competition laws.

5. Fees, billing, and cancellation

Fees and billing

Margin Owl offers paid subscription plans billed through Shopify's billing system. By approving a charge in Shopify, you authorize recurring subscription fees at the rate displayed at the time of purchase.

We may also offer a free trial. If you do not cancel before the trial ends, your subscription automatically converts to a paid plan at the posted rate. Trial availability, duration, and terms may change at any time.

Cancellation

You may cancel your subscription at any time by uninstalling the app from your Shopify admin. Cancellation takes effect at the end of the current billing period. No prorated refunds are provided for partial billing periods unless required by applicable law.

Price changes

We may change subscription pricing at any time. We will provide at least 30 days' advance notice of price changes (via email, in-app notice, or the Services). Continued use of the Services after a price change takes effect constitutes acceptance of the new pricing.

Shopify as billing agent

All payments are processed by Shopify on our behalf. Margin Owl does not directly collect or store payment card information. Billing disputes related to Shopify's platform or payment processing should be directed to Shopify; disputes about Margin Owl subscription charges should be directed to us at admin@marginowl.com.

5A. Refund requests

Unless required by applicable law, fees are non-refundable. To request a refund or billing review, contact admin@marginowl.com with your store domain and the relevant Shopify charge information. If Margin Owl approves a refund, it may be issued through Shopify's billing or credit mechanisms where available.

6. Data and your store

Store data access

To provide the Services, Margin Owl accesses store data through Shopify's APIs, limited to what is reasonably necessary to operate the Services. We process this data in accordance with our Privacy Policy.

6A. Roles

To the extent Margin Owl processes personal data contained in Merchant Data on your behalf, you are the controller or business, and Margin Owl is the processor or service provider, to the extent those concepts apply under applicable law.

6B. Service providers

Margin Owl may use subprocessors and service providers, such as hosting, analytics, support, and error-monitoring providers, to help provide the Services. Margin Owl requires such providers to protect Merchant Data and process it only as authorized and for the purpose of providing services to Margin Owl.

6C. Security

Margin Owl uses commercially reasonable administrative, technical, and organizational measures designed to protect Merchant Data.

6D. No competitive benchmarking; no customer contact using Shopify data

Margin Owl does not use Merchant Data or customer data obtained through Shopify for competitive benchmarking. Margin Owl does not contact your customers using data obtained through Shopify except (i) as necessary to provide the Services at your direction, or (ii) where Margin Owl has another lawful basis and source independent of Shopify.

6E. AI and machine learning restrictions

Except as permitted by Shopify's terms and applicable law, and unless expressly authorized by the relevant merchant and, where required, Shopify, Margin Owl will not use Merchant Data or data obtained through Shopify APIs, including derived or aggregated data, to create, train, fine-tune, or improve general-purpose artificial intelligence or machine learning systems. This does not prevent Margin Owl from using Merchant Data solely to provide, secure, maintain, or improve merchant-specific features for that merchant as permitted by Shopify's terms and applicable law.

6F. Compliance requests

To the extent applicable, Margin Owl will respond to valid access, deletion, redaction, and portability requests, including Shopify compliance webhooks, in accordance with applicable law and Shopify platform requirements.

Data retention and deletion

Unless a longer retention period is required by law or necessary for security or dispute resolution, we delete Merchant Data within 30 days after the earliest of the following:

  • the merchant uninstalls the app;
  • the data is no longer required to provide the Services;
  • we receive a valid deletion request from the merchant, a customer, or Shopify.

Residual copies may remain in backup systems for a limited period and will be deleted or overwritten in the ordinary course. Support communications are generally retained for up to 24 months after the last interaction. Security, diagnostic, and operational logs are generally retained for up to 12 months.

For full details on data retention, deletion, and your data rights, see our Privacy Policy.

7. Materials; beta and preview content

The Services may include product descriptions, dashboards, reports, documentation, release notes, changelogs, roadmaps, preview materials, or beta-related information about Margin Owl products and services ("Materials").

Materials may change at any time and may describe features that are under development, modified, delayed, or discontinued. We are not obligated to release any feature described in the Services.

8. Intellectual property and feedback

The Services and all content, Materials, features, functionality, text, graphics, logos, software, reports, dashboards, and documentation are owned by or licensed to Margin Owl and are protected by intellectual property laws.

We grant you a limited, revocable, non-exclusive, non-transferable license to access and use the Services solely for your internal business use in connection with your own store or business operations. No other rights are granted.

You may not copy, modify, distribute, reverse engineer, create derivative works from, or otherwise exploit the Services or their content except as expressly permitted by law or by our prior written consent.

If you send us ideas, suggestions, comments, bug reports, feature requests, or other feedback ("Feedback"), you agree that Margin Owl may use that Feedback without restriction, attribution, or compensation to you, and that Feedback does not give you any ownership or approval rights in any product, service, or improvement.

All Margin Owl names, logos, and branding are our property or the property of our licensors and may not be used without prior written permission.

9. Third-party links and services

The Services may contain links to or integrations with third-party websites, services, platforms, or content, including Shopify. We do not control and are not responsible for third-party services, content, availability, or practices. Your use of third-party services is governed by their own terms and policies.

10. Informational content only; no advice; verification required

The Services and Materials may include dashboards, reports, alerts, descriptions, examples, explanations, estimates, calculations, screenshots, release information, or other content relating to pricing, promotions, margins, store operations, or analytics.

This content is provided for informational purposes only. It does not constitute financial, pricing, accounting, tax, legal, or business advice.

Any analytics, reports, alerts, examples, or explanations provided through the Services are general in nature or based on third-party data and may not reflect your actual circumstances. Merchants are solely responsible for their pricing decisions, promotions, discount rules, compliance obligations, and business outcomes.

Margin Owl may rely on data made available by Shopify or other third parties and does not guarantee the completeness, accuracy, timeliness, or availability of any such data. You are responsible for verifying important information before relying on it.

Results may be incomplete, delayed, or inaccurate due to API limitations, permissions or scopes, field availability, data latency, caching, third-party systems, or store configuration choices.

We do not warrant that the Services will identify every pricing or promotion issue or prevent losses.

11. Privacy and cookies

Your use of the Services is also subject to our Privacy Policy and Cookie Policy, which describe how we collect and use information in connection with the Services, including cookies and similar technologies on the website.

12. Termination and suspension

Your right to terminate

You may stop using the Services at any time. To terminate your app subscription, uninstall the app from your Shopify admin. Cancellation of billing is handled as described in section 5.

Our right to suspend or terminate

We may suspend, restrict, or terminate your access to the Services at any time, with or without notice, if we believe you have violated these Terms, created risk for the Services, or if suspension is otherwise necessary to protect our rights, users, systems, or business.

Effect of termination

Upon termination, your right to use the Services ends immediately. We will delete your Merchant Data in accordance with section 6 and our Privacy Policy.

Survival

Sections 6 (data and your store), 8 (intellectual property), 10 (informational content; no advice), 11 (privacy and cookies), 13 (disclaimers), 14 (limitation of liability), 15 (indemnification), 16 (governing law), 17 (dispute resolution), and 18 (assignment) survive termination of these Terms.

13. Disclaimers

THE SERVICES AND ALL CONTENT AND MATERIALS ARE PROVIDED "AS IS" AND "AS AVAILABLE."

TO THE MAXIMUM EXTENT PERMITTED BY LAW, MARGIN OWL DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, AND AVAILABILITY.

WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT:

  • THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE;
  • THE SERVICES OR MATERIALS WILL BE CURRENT, COMPLETE, OR ACCURATE;
  • ANY PRODUCT INFORMATION, DOCUMENTATION, RELEASE NOTES, OR CHANGELOGS WILL REFLECT THE MOST CURRENT VERSION OF ANY APP OR SERVICE;
  • THE SERVICES WILL IDENTIFY EVERY PRICING OR PROMOTION ISSUE OR PREVENT LOSSES;
  • SHOPIFY OR ANY THIRD PARTY WILL CONTINUE TO MAKE DATA, FEATURES, OR INTEGRATIONS AVAILABLE.

14. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, MARGIN OWL WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATED TO YOUR ACCESS TO OR USE OF, OR INABILITY TO USE, THE SERVICES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, MARGIN OWL'S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED US $100.

15. Indemnification

You agree to defend, indemnify, and hold harmless Margin Owl and its officers, directors, employees, contractors, and agents from and against claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees, arising out of or related to:

  • your misuse of the Services;
  • your violation of these Terms;
  • your violation of applicable law or third-party rights.

16. Governing law

These Terms are governed by the laws of the State of Minnesota, without regard to conflict-of-laws rules.

17. Dispute resolution; arbitration; class action waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS.

Informal resolution first

Before filing a claim, you agree to email admin@marginowl.com with a brief description of the dispute and your contact information. The parties agree to try to resolve the dispute informally for at least 30 days before initiating formal proceedings.

Arbitration

Except for disputes eligible for small claims court and claims seeking injunctive relief related to intellectual property, unauthorized access, or misuse of the Services, any dispute arising out of or relating to these Terms or the Services will be resolved by binding arbitration on an individual basis under the Federal Arbitration Act. The arbitration will be administered by the American Arbitration Association ("AAA") under its applicable rules and may be conducted by videoconference or, if required, in Hennepin County, Minnesota.

Small claims carve-out

Either party may bring an individual action in small claims court, so long as the matter remains in that court and proceeds only on an individual basis.

Class action waiver

YOU AND MARGIN OWL AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING.

Jury trial waiver

To the extent any dispute proceeds in court rather than arbitration, each party waives any right to a jury trial to the fullest extent permitted by law.

Opt-out

You may opt out of arbitration by emailing admin@marginowl.com within 30 days of first accepting these Terms, with the subject line "Arbitration Opt-Out" and sufficient identifying information for us to match your request.

18. Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, financing, reorganization, or sale of assets.

19. Miscellaneous

If any provision of these Terms is held unenforceable, the remaining provisions will remain in full force and effect.

Our failure to enforce any provision is not a waiver of that provision.

These Terms, together with any documents expressly incorporated by reference, constitute the entire agreement between you and Margin Owl regarding the Services and supersede prior or contemporaneous understandings relating to the Services.

Neither party is liable for delays or failures caused by events beyond reasonable control, including natural disasters, pandemics, war, terrorism, labor disputes, utility or infrastructure failures, government actions, or third-party platform outages.

By using the Services, you consent to receiving communications from us electronically (email, in-app notices, or notices posted on the Services). These electronic communications satisfy any legal requirement that communications be in writing.

You agree not to use the Services in violation of U.S. export control laws or regulations.