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MarginOwl

Coming Join the early waitlist

Profit guardrails for Shopify merchants.

We’re building Margin Owl to watch your margins for you — finding loss-making products and promo risks before they hurt your bottom line.

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Easy sign-up · Get notified when it’s ready

Founder Note

Why I’m building Margin Owl

I’ve seen the same problem across ecommerce stores: margin leak from mis-set costs, shipping and fees not captured, and promo stacking. Margin Owl starts with the basics—find SKUs selling at a loss—then grows into guardrails and an AI margin agent. I’m keeping it friendly, collaborative, and focused on real outcomes.

— Brendan, Founder
Why Margin Owl

Privacy-friendly, lightweight visualisation & control

  • Negative-margin SKUs
    Automatically flag products selling at a loss and show why — COGS, shipping, fees, and discounts.
  • Promo stacking guard
    Identify coupon + automatic discount overlaps before they stack. (Coming soon)
  • Promo performance monitor
    Spot promos with little/no lift that drag margin, and surface fixes. (Coming soon)
  • Real inputs, real clarity
    Use accurate inputs — COGS, shipping, fees, discounts — for decisions you can trust.

FAQ

When will it be available?

We’re targeting January 2026 for the first public beta (negative-margin report). We’ll invite waitlist stores in waves.

Does Margin Owl change my theme?

No. It reads store data (products, prices, discounts) and calculates margin. It does not modify your theme.

Do I need accurate COGS?

Yes for best results. If COGS are missing, we’ll still flag obvious issues (e.g., discount > price) and prompt you to add costs.

Will this slow down my store?

No. Margin Owl runs off-store and does not add scripts to your storefront. Processing happens server-side.

How much will it cost?

Free during beta. Pricing will be simple and usage-based for small and larger catalogs. We’ll share details with the waitlist first.

Is my data secure?

We only request the scopes required to compute margin and evaluate promos. You can remove the app at any time and your data is deleted.

MarginOwl

Install it. script it. forget it. forever.

Install on Shopify — Coming soon

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